Oh Jam! is a concept of a jam brand which is made from organic fruits with no artificial additives targeting A & B class segments.
The main design demand was to create a strong and emphasizing label identity so every product would standout from the shelves which is why Oh Jam! is characterized by a bold and colorful identity and reflects the idea of high quality handmade products. I also chose to use real fruit images in my illustrations to give a strong impression of freshness.
The illustrations are used as a pattern for the label around the jar, and depict the content of the jams: only fruits! The label name adds a quirky touch to the product and helps making the product remembered by the consumer.
- Date January, 2019
- Type Packaging Design, Branding, Illustration